Globalization of the Fast Food Industry Essay - 1802 Words

English 120 11-22-09 Globalization of the Fast Food Industry Imagine a world where almost everyone is overweight, and cultural and family traditions do not exist. Eric Schlossers book Fast Food Nation: The Dark Side of the All-American Meal explores the effects of the spread of fast-food companies like McDonalds to other countries. In his chapter â€Å"Global Realization† Eric Schlosser claims that â€Å"The global expansion of American fast food is homogenizing cultural identities; like Las Vegas, it offers â€Å"a brief sense of hope†¦ that most brilliant illusion of all, a loss that feels like winning† Schlosser carefully selects and organizes information to advance his claim by using direct evidence as well as more subtle methods. In order†¦show more content†¦Schlosser starts off by saying that McDonalds biggest forms of advertisement is toward small children. An Australian survey concluded that â€Å"half of the nations nine and ten-year-olds thought that Ronald M cDonald knew what kids should eat†(Schlosser 530). It just goes on to show how the fast food industry exploits children at such a young age. Schlosser goes mentioning that on several occasions McDonalds tends to â€Å"bully† any party whom tries to take them to court, and â€Å"threatened to sue at least fifty British publications and organizations, including channel 4, the Sunday Times, the Guardian, the Sun, student publications, a vegetarian society, and a Scottish theater group† (542). McDonalds did this for the sake of not losing a case called â€Å"The Mclibel case† which consists of a former postal worker Dave Morris and minibus driver and bartender Helen Steel which filed a lawsuit accusing McDonalds for â€Å"promoting third world poverty, selling unhealthy food, exploiting workers and children, torturing animals, and destroying the Amazon rain-forest amongst other things† (Schlosser 542). During the case McDonalds went as far as hiring spi es to break into houses to gather evidence for their case. Schlosser writes â€Å"The spying had begun in 1989 and did not end until 1991, nearly a year afterbthe libel suit had been filed† (544). This helps further Schlossers claimShow MoreRelatedGlobalization in the Fast Food Industry in Indonesia1515 Words   |  7 PagesFor this essay, I have chosen the fast food industry as the industry I will look at and Indonesia as the country. 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